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Meta announced an expansion of Muse, its personal AI agent, with new skills and connectors intended to help people manage small businesses. The company says Muse can connect to Meta business accounts and other services, but it did not provide detailed performance evidence, a full connector list or broad availability terms in the announcement.
Meta announced an expansion of Muse, its personal AI agent, with new skills and connectors aimed at helping small-business owners manage work across their existing tools. The company says Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts, as well as third-party services; the announcement does not specify when every feature or connector will be available to every user.
Meta said the business-focused additions are intended to let people use Muse with information and services they already rely on to run a business. According to the company, Muse can connect to Meta business accounts in a few clicks and can draw on details about a business, including what it sells, its brand voice and recurring customer questions. Meta did not describe in detail how that information is gathered, updated or checked by users.
The company said Muse also connects with dozens of business tools, spanning areas such as branding, storefronts, bookkeeping and customer records. It did not name every supported service in the announcement, instead directing users to the connector list in Muse app settings. Meta says custom connectors are also supported, and that prospective partners can apply through its platform program.
Meta presented the expansion as a way to give business owners help with routine work while they focus on other tasks. It said Muse is free for most needs and that subscription plans are available for people who want more. The announcement did not give prices, define the limits of the free offering or explain which capabilities require a subscription.
More Business Work Through Muse
The expansion could matter to owners who manage several business functions with limited staff. If Muse can use relevant business information across connected accounts and services, it may help reduce the time spent switching between tools or handling recurring tasks. That is the product aim described by Meta; the announcement provides no independently verified evidence about time saved, business outcomes or how reliably the agent completes work.
Connections to customer records, advertising accounts and bookkeeping tools also make the practical details consequential. Owners will need to understand what information Muse can access, what actions it can take, and how they review its work. Meta’s announcement describes connections and capabilities at a high level, but does not set out specific permissions, safeguards or task limits for each service.
The pricing model may affect whether smaller firms can use the product regularly. Meta says most needs can be handled for free and that subscriptions are offered for more extensive use, but without prices or feature tiers readers cannot yet compare the offer with other business software. The availability of connectors may also shape how useful Muse is for a particular business.
From Personal Agent to Business Tasks
Meta said it introduced Muse earlier in September 2026 as a personal AI agent available in the United States and Canada. The new announcement extends that product toward business use through added skills and connections to work services. It places the company’s existing products, including Facebook Pages and Instagram professional accounts, alongside third-party connectors.
The announcement includes comments from business owner Tom Mulholland of Mulholland Grocery in Malvern, Iowa. He said he works about 65 hours a week and wants to spend more time on the work that makes his business money, naming cutting steaks and making sausages. Mulholland said Muse is taking over some of the roles involved in running his business. His account illustrates one user’s experience, but Meta did not provide details about which tasks Muse performs for him or how those results were measured.
Canva is among the named partners. Cameron Adams, Canva’s co-founder and chief product officer, said connecting Canva to Muse brings templates and tools into conversations and can help users produce editable, on-brand materials. Meta’s announcement does not specify the full range of Canva functions available through the connector or identify the other participating services by name.
““I work about 65 hours a week, and there are so many things where I’m the only one who can do them. I need to free up time for the work that actually makes my business money: cutting the steaks, making the sausages.””
— Tom Mulholland, owner of Mulholland Grocery
Access, Pricing and Results
Several practical details remain open. Meta did not publish a complete connector list in the announcement, provide subscription prices, or state which features are reserved for paid plans. It also did not give a rollout schedule for individual connectors or explain whether the announced business capabilities are available to all Muse users in the US and Canada.
The company described how Muse can use business context and connect with tools, but did not detail the permissions required, what data is retained, how owners can limit access, or what review steps apply before the agent takes an action. The announcement also did not include independently assessed results on accuracy, time saved or business impact. The five use cases Meta said it was sharing were not described in the supplied announcement text, so their tasks and outcomes cannot be assessed here.
More Connectors Expected
Meta said it plans to add more connectors and skills in the coming months and expects Muse to handle more business tasks. Users can check the connector list in Muse app settings, while potential partners can apply through Meta’s Muse platform. The company did not give dates for the next releases.
As additional services become available, owners will be able to judge whether the connections cover their workflows and whether the free or subscription offering fits their needs. For now, Meta’s announcement sets out the direction of the product, while detailed pricing, feature access, safeguards and evidence of results remain unreported.
Key Questions
What did Meta announce?
Meta announced new Muse skills and connectors intended to help small businesses use the AI agent with business accounts and third-party services.
Which Meta accounts can Muse connect to?
Meta says Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts. The company did not detail the permissions or actions available for each connection.
Is Muse for Small Business free?
Meta says Muse is free for most needs and offers subscription plans for people who want more. It did not provide prices or explain which features require a subscription.
Where can users find the supported connectors?
Meta says the full list is available in Muse app settings. It also says Muse supports custom connectors and invites prospective partners to apply through its platform.
Has Meta shown that Muse saves business owners time?
Meta shared a business owner’s account of using Muse, but the announcement did not provide independently verified measurements of time saved or business results.
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