For shoppers comparing OLED TV deals this Black Friday, the LG 65-inch OLED evo G5 is my best overall pick for buyers seeking a premium picture, while the Samsung 65-inch S90F stands out for its 144Hz gaming support and the LG 55-inch C5 offers a more manageable screen size. The lineup ranges from compact 42- and 48-inch sets to 77-inch screens, so room fit matters as much as picture features. Buyers also need to weigh newer model years against proven feature sets, gaming needs, and bundled accessories. Since the products span different sizes and series, the strongest choice depends on what you will watch and how you will use the TV. Read on for my full comparison and a guide to choosing the right model when Black Friday offers arrive.
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Key Takeaways
- The LG G5 is the premium-led pick: its evo positioning makes it the standout choice for shoppers prioritizing picture performance over a simpler, lower-cost setup.
- Samsung’s S90F is the clearest gaming alternative: its listed 144Hz motion support separates it from models without that specific gaming detail.
- The C5 lineup gives shoppers more size flexibility: LG offers 55-, 65-, and 77-inch C5 options, making screen fit a more direct choice within one series.
- Compact OLEDs serve different spaces: the LG 42-inch C6 and Sony 48-inch A90K suit smaller rooms, while the LG 48-inch C6 adds another compact option from a newer series.
- Model year alone does not settle the choice: 2025 and 2026 models appear together, so compare the features and size you need rather than assuming the newest listing is automatically the better buy.
| oled tv deals black friday | Screen size | Processor | Display technology | Resolution |
|---|---|---|---|---|
| Samsung 77-Inch Class OLED S84 | 77 inches | NQ4 AI Gen2 | OLED | 4K |
| Samsung 65-Inch S90H Series OL | 65 inches | NQ4 AI Gen3 | OLED | 4K |
| LG 65-Inch OLED evo G5 Series | 65 inches | Alpha 11 AI Processor Gen2 | OLED evo | 4K |
| Samsung 65-Inch Class OLED S90 | 65 inches | NQ4 AI Gen3 | — | 4K |
| Roku Pro Series 65-Inch 4K OLE | 65 inches | — | OLED | 4K |
| Sony 48 Inch A90K BRAVIA XR 4K | 48 inches | Cognitive Processor XR | OLED | 4K HDR |
| LG 65-Inch OLED evo C6 Series | 65 inches | Alpha 11 AI Processor Gen3 | OLED evo | 4K |
| LG OLED65C5PUA 65" C5 OLED evo | 65 inches | α9 AI Processor Gen7 | OLED evo | 4K UHD |
| LG 42-Inch OLED evo AI 4K C6 S | 42 inches | LG α9 AI Processor | — | — |
| LG 55-Inch Class OLED evo AI S | 55 inches | Alpha 9 AI Processor Gen8 | OLED | 4K |
| LG 77-Inch Class OLED evo AI S | 77 inches | Alpha 9 AI Processor Gen8 | OLED evo | — |
| LG 48-Inch OLED evo C6 Series | 48 inches | Alpha 11 AI Processor Gen3 | OLED evo | 4K |
More Details on Our Top Picks
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
The 77-inch screen is the main reason to shortlist the Samsung S84F: it gives movie nights and sports a more room-filling feel than the 65-inch Samsung S90F or LG G5. Its 4K OLED panel pairs deep contrast with the NQ4 AI Gen2 processor, while 120Hz motion is a sensible fit for fast sports and console gaming. The wave-inspired design also gives this large set a more considered look than a plain black panel. The tradeoff is that this is the S84F, not the faster S90F or S90H: buyers prioritizing higher gaming refresh rates should compare those models. Full smart features require a Samsung Account, and picture quality still depends on the source, so this is most compelling when screen size matters more than having the roundup’s newest gaming features.
Pros:- 77-inch 4K OLED screen offers a larger viewing area than the 65-inch models in this batch.
- 120Hz refresh rate supports smoother sports and gaming motion.
- NQ4 AI Gen2 processing can enhance picture clarity and color.
- Wave-inspired design gives the set a distinctive appearance.
Cons:- Refresh rate is lower than the 144Hz S90F and up-to-165Hz S90H.
- Full smart features require a Samsung Account.
- Picture results vary with source quality, and some features may need extra setup or devices.
Best for: Viewers furnishing a larger living room who want a 77-inch OLED for films, sports, and everyday streaming.
Not ideal for: Competitive PC gamers seeking refresh rates above 120Hz, or buyers who prefer not to use a Samsung Account for smart features.
- Model year:2025
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Processor:NQ4 AI Gen2
- Refresh rate:120Hz
- HDR:OLED HDR
- Smart platform:Samsung TV Plus
Our verdict“Choose the S84F if a 77-inch OLED matters more to you than the faster gaming features on Samsung’s 65-inch S90 models.”
Samsung 65-Inch S90H Series OLED 4K Smart TV (2026)
The Samsung S90H is the gaming-focused pick here, pairing a refresh rate up to 165Hz with NVIDIA G-SYNC and AMD FreeSync Premium Pro. That headroom is most useful to PC players with compatible graphics hardware; console owners should not choose it for 165Hz alone. Its Glare Free finish can also help in bright rooms where reflections distract from dark OLED scenes, a practical advantage over the LG G5 and Samsung S90F, whose supplied descriptions do not list that finish. The NQ4 AI Gen3 processor and HDR10+ round out a strong 4K picture package. Compared with the S90F’s 144Hz specification, the S90H offers more refresh-rate headroom, but the benefit depends on the connected system. It is a 65-inch set, not the larger-screen choice represented by the S84F.
Pros:- Up to 165Hz refresh rate with NVIDIA G-SYNC and AMD FreeSync Premium Pro.
- Glare Free screen finish is suited to rooms with noticeable reflections.
- NQ4 AI Gen3 processing and HDR10+ support.
- 40-watt 2.1-channel audio system with Dolby Atmos.
Cons:- 165Hz requires compatible PC games and graphics hardware.
- Its 65-inch screen is smaller than the Samsung S84F’s 77-inch panel.
- Picture quality depends on the source content.
Best for: PC gamers with compatible high-frame-rate hardware who want OLED contrast, variable refresh support, and reduced screen reflections.
Not ideal for: Console-only players who will not use the extra PC refresh-rate headroom, or viewers seeking a 77-inch screen.
- Model year:2026
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:Up to 165Hz
- HDR format:HDR10+
- Processor:NQ4 AI Gen3
- Audio:2.1-channel, 40 watts, Dolby Atmos
- Operating system:Tizen
Our verdict“Pick the S90H for a reflection-conscious gaming setup if your PC can take advantage of refresh rates above the S90F’s 144Hz.”
LG 65-Inch OLED evo G5 Series 4K Smart TV (OLED65G5WUA, 2025)
The LG G5 is the premium wall-mount choice in this group, built around OLED evo Brightness Booster Max and a design intended to sit close to the wall. Its 65-inch 4K panel has over 8.3 million self-lit pixels, while Dolby Vision and Dolby Atmos make it a strong match for viewers who prioritize supported film and streaming formats. The 120Hz refresh rate and 0.1ms response time also suit gaming, though the Samsung S90F and S90H advertise higher maximum refresh rates. Four HDMI 2.1 inputs give connected-device owners useful flexibility. Compared with the Roku Pro Series, the G5 places more emphasis on a refined wall-mounted installation and LG’s processing, rather than Roku’s remote conveniences. The tradeoffs are a more involved feature set and a premium positioning that may not suit buyers seeking simpler setup.
Pros:- Brightness Booster Max and self-lit OLED pixels support bright, high-contrast 4K viewing.
- Dolby Vision and Dolby Atmos support.
- Four HDMI 2.1 inputs and a 120Hz refresh rate suit gaming setups.
- Wall-focused Re:New design supports a clean installation.
Cons:- 120Hz is below the 144Hz S90F and up-to-165Hz S90H specifications.
- Advanced features may take time for new users to learn.
- Premium positioning may be a poor fit for buyers prioritizing a simpler feature set.
Best for: Movie-focused buyers planning a polished wall-mounted 65-inch OLED setup who also want capable gaming features.
Not ideal for: Shoppers who want a straightforward setup, a higher specified gaming refresh rate, or a less premium-oriented option.
- Model year:2025
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Refresh rate:120Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
Our verdict“Choose the G5 for a premium, wall-mounted movie setup with Dolby Vision and strong gaming basics, rather than the highest listed refresh rate.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
The Samsung S90F balances fast motion and everyday smart-home convenience without making the higher PC-specific ceiling of the S90H its central appeal. Its 144Hz refresh rate suits gaming and sports, while the NQ4 AI Gen3 processor is designed to upscale lower-resolution material for a 4K screen. Built-in Alexa adds voice control for compatible smart-home routines, a distinction from the listed S90H specs, which instead emphasize Glare Free viewing and 165Hz gaming. The S90F’s HDR+ and Pantone-validated color are aimed at vivid viewing, but source quality affects how much processing can improve an image. As with the S90H, 4K gaming at high refresh rates depends on capable PC hardware and suitable content. Buyers who need a larger screen should compare the 77-inch S84F, while those after Dolby Vision can look to the LG G5 or Roku Pro Series.
Pros:- 144Hz refresh rate supports smooth gaming and sports motion.
- NQ4 AI Gen3 processor provides AI-powered upscaling.
- Built-in Alexa supports compatible voice and smart-home control.
- Pantone-validated colors and HDR+ are specified for vivid viewing.
Cons:- High-refresh 4K gaming depends on compatible PC hardware and source content.
- Upscaling results vary with the quality of the original material.
- The supplied specifications do not list Dolby Vision or Glare Free treatment.
Best for: Samsung shoppers wanting a 65-inch OLED for mixed streaming, sports, and gaming, with Alexa voice control.
Not ideal for: Buyers who need Glare Free screen treatment, a 77-inch panel, or Dolby Vision support.
- Model year:2025
- Screen size:65 inches
- Display type:OLED
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh rate:144Hz
- Smart feature:Alexa built-in
Our verdict“The S90F is a strong mixed-use choice if you want 144Hz motion and Alexa, but the S90H is a better match for glare reduction and higher PC refresh rates.”
Roku Pro Series 65-Inch 4K OLED Smart TV
The Roku Pro Series makes its case through a familiar smart-TV experience and a useful mix of formats, rather than chasing the highest refresh rate in this lineup. Its 120Hz OLED display supports VRR, ALLM, and FreeSync Premium, which is enough for many console and PC setups but falls below the Samsung S90F’s 144Hz and S90H’s up-to-165Hz claims. For films, Dolby Vision, HDR10+, and HLG give viewers broader HDR format coverage than the HDR formats listed for those Samsung models. Roku’s backlit voice remote, remote finder, and Bluetooth headphone mode focus on practical daily use; the LG G5 is the more wall-design-led alternative. The Roku’s 37-pound weight may make installation a two-person job, and its supplied specs do not detail a screen-reflection treatment.
Pros:- Supports Dolby Vision, HDR10+, and HLG.
- 120Hz display with VRR, ALLM, and FreeSync Premium.
- Backlit voice remote includes a remote finder.
- Bluetooth headphone mode supports private listening.
Cons:- 120Hz is below the Samsung S90F’s 144Hz and S90H’s up-to-165Hz specifications.
- At 37 pounds, installation may take extra help.
- The supplied product data does not specify glare-reduction treatment.
Best for: Viewers who want Roku’s smart-TV experience, Dolby Vision support, private Bluetooth listening, and capable 120Hz gaming features.
Not ideal for: Competitive PC gamers seeking the higher refresh rates listed for the Samsung S90F or S90H, or buyers who need specified glare reduction.
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10+, HLG
- HDMI ports:4
- USB ports:2
- Weight:37 pounds
- VESA mount standard:400 x 200 mm
Our verdict“Choose the Roku Pro Series for broad HDR support and easy private listening, not for the lineup’s highest gaming refresh rate.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
For a smaller room where film presentation matters as much as screen size, the Sony A90K’s 48-inch OLED panel pairs deep blacks with the Cognitive Processor XR’s picture processing. Its Acoustic Surface Audio+ design and Dolby Atmos support also make it a more self-contained movie setup than the LG 42-Inch C6, which is the more gaming-focused compact choice. The A90K still supports 4K/120Hz, VRR, and ALLM, so it can handle current consoles, but its listed gaming feature set is less ambitious than the C6’s up-to-165Hz PC support. Google TV and AirPlay 2 add flexible streaming. The tradeoff is an older, 48-inch-only option with OLED burn-in risk; shoppers prioritizing newer gaming features or a smaller footprint should compare the LG C6 instead.
Pros:- OLED contrast delivers deep blacks for dark-room movie viewing
- Acoustic Surface Audio+ and Dolby Atmos support add sound features without relying solely on a separate sound system
- HDMI 2.1 gaming support includes 4K/120Hz, VRR, and ALLM
- Google TV and AirPlay 2 provide broad streaming and device support
Cons:- The series is limited to a 48-inch screen size
- Its listed refresh-rate support falls short of the LG C6 models’ up-to-165Hz PC capability
- OLED panels carry a long-term burn-in risk with persistent static images
Best for: Movie fans furnishing a bedroom or smaller living room who want OLED contrast, built-in cinematic audio features, and Google TV.
Not ideal for: PC gamers chasing refresh rates above 120Hz, or buyers seeking a larger screen and newer gaming specifications.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K HDR
- Processor:Cognitive Processor XR
- HDR support:HDR, Dolby Vision
- Smart platform:Google TV
- Gaming features:HDMI 2.1, 4K/120Hz, VRR, ALLM
- Audio:Acoustic Surface Audio+, Dolby Atmos
Our verdict“Choose the A90K for compact, movie-led viewing with strong built-in audio features, but compare the LG C6 if high-refresh-rate PC gaming is your priority.”
LG 65-Inch OLED evo C6 Series 4K Smart TV (2026)
The 65-inch C6 is the clearest fit here for buyers who want a large OLED screen and advanced PC gaming support in one set. Its VRR up to 165Hz, 0.1ms response time, and four HDMI 2.1 inputs give a compatible gaming PC room to use high refresh rates while leaving ports for consoles and other devices. That makes it a stronger gaming pick than the Sony A90K, whose listed support tops out at 4K/120Hz, while its 65-inch panel suits a larger shared viewing space better than the 42-inch C6. Dolby Vision, Dolby Atmos, and Filmmaker Mode broaden its appeal beyond games. The tradeoffs are that 165Hz requires a compatible PC graphics card, and some smart features depend on internet access, subscriptions, or an LG account.
Pros:- VRR support up to 165Hz suits compatible gaming PCs
- Four HDMI 2.1 inputs allow several high-bandwidth devices to stay connected
- 0.1ms response time and G-Sync and FreeSync Premium support target responsive gameplay
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support a varied movie and streaming setup
Cons:- The 165Hz mode requires a compatible PC graphics card
- Some streaming and smart features require internet access, subscriptions, or an LG account
- Its 65-inch size may be impractical for smaller rooms
Best for: PC gamers who want a 65-inch OLED for both high-refresh-rate play and movie nights, with multiple HDMI 2.1 devices connected.
Not ideal for: Buyers with limited space, or console-only players who have no use for refresh rates above 120Hz.
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- Refresh rate:Native 120Hz; VRR up to 165Hz
- Response time:0.1ms
- HDMI inputs:4 HDMI 2.1
- Smart platform:webOS 26
Our verdict“Pick the 65-inch C6 if you have a compatible gaming PC and want a large OLED with extensive HDMI 2.1 connectivity.”
LG OLED65C5PUA 65″ C5 OLED evo 4K UHD webOS TV 2025 Bundle with Protection and Accessories
This C5 bundle is aimed at buyers who want more than the television alone: it includes 26 months of extended protection and accessories such as HDMI cables, a wall mount, and a surge adapter. The core TV brings a 65-inch OLED evo display, Dolby Vision, Dolby Atmos, and four HDMI 2.1 ports, making it a versatile centerpiece for films, streaming, and gaming. Compared with the LG 65-Inch C6, this is the older 2025 model and does not list the same up-to-165Hz VRR capability; its appeal instead rests on the bundled setup items and protection plan. The package can simplify a planned installation, but buyers should check that the included mount and accessories suit their room and devices. Setup also takes more planning than choosing a TV alone.
Pros:- 65-inch OLED evo screen supports 4K viewing with deep blacks
- Dolby Vision and Dolby Atmos support enhance compatible films and shows
- Four HDMI 2.1 ports accommodate multiple modern gaming and media devices
- Bundle includes a 26-month protection plan, wall mount, HDMI cables, and surge adapter
Cons:- The listed specifications do not include the C6’s up-to-165Hz VRR support
- Included mounting accessories may not suit every wall or installation plan
- Advanced picture and smart settings may take time for first-time users to configure
Best for: Buyers setting up a 65-inch wall-mounted TV who value included installation accessories and extended protection alongside OLED picture quality.
Not ideal for: PC gamers who want the C6’s listed up-to-165Hz VRR support, or shoppers who already own a mount and compatible accessories.
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K UHD
- Processor:α9 AI Processor Gen7
- HDR support:HDR Expression Enhancer, Dolby Vision
- Smart platform:webOS 25
- HDMI ports:4 HDMI 2.1
- Included protection:26 months extended protection
- Included accessories:HDMI cables, wall mount, surge adapter, and home theater guidebook
Our verdict“Choose this C5 bundle if you are outfitting a wall-mounted 65-inch setup and will use the included accessories and protection plan.”
LG 42-Inch OLED evo AI 4K C6 Series Smart TV (2026)
The 42-inch C6 is the most space-conscious gaming option in this group, pairing an OLED evo 4K panel with VRR up to 165Hz and a 0.1ms response time. It is a more natural fit for a desk or small gaming room than the 65-inch C6, while offering the same listed high-refresh-rate ceiling for a compatible PC. Four HDMI 2.1 ports also make it easier to keep a PC and consoles connected without frequent cable swaps. Dolby Vision and Dolby Atmos add movie and streaming flexibility. Compared with the Sony A90K, the LG lists higher refresh-rate support, but the Sony specifies Acoustic Surface Audio+ for buyers who value built-in cinematic sound. The C6’s 165Hz mode needs a compatible graphics card, and its smaller screen is less suited to shared, long-distance viewing.
Pros:- Compact 42-inch size fits desk setups and smaller rooms
- VRR up to 165Hz and 0.1ms response time support responsive PC gaming
- Four HDMI 2.1 ports connect multiple current-generation devices
- Dolby Vision and Dolby Atmos support compatible movies and shows
Cons:- The 165Hz refresh rate requires a compatible PC graphics card
- A 42-inch screen may feel small for a main TV viewed from across a living room
- Some webOS services and features require internet access, subscriptions, or an LG account
Best for: Desk-based PC gamers or small-room viewers who want OLED contrast, high-refresh-rate support, and several HDMI 2.1 connections.
Not ideal for: Families seeking a large screen for shared viewing, or gamers without a compatible PC who will not use refresh rates above 120Hz.
- Screen size:42 inches
- Display:OLED evo, 4K
- Model year:2026
- Processor:LG α9 AI Processor
- Refresh rate:Up to 165Hz
- Response time:0.1ms
- Gaming compatibility:NVIDIA G-Sync, AMD FreeSync Premium, VRR
- HDMI ports:4 HDMI 2.1
- Smart platform:webOS
Our verdict“Choose the 42-inch C6 for a compact gaming setup where a compatible PC can take advantage of its high-refresh-rate support.”
LG 55-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
The 55-inch C5 is the balanced choice for rooms where a 65-inch screen would dominate the space but a smaller set would limit shared viewing. Its OLED evo panel, Brightness Booster, and AI Super Upscaling are designed to keep contrast strong while improving the appearance of lower-resolution content on a 4K screen. Dolby Vision, Dolby Atmos, and Filmmaker Mode give it a film-oriented feature set, while its 55-inch size is easier to place than the 65-inch LG C5 bundle. Unlike that bundle, this listing does not specify an included wall mount or protection plan; the product data also gives less detail on gaming connectivity than the C6 models. That makes the C5 a sensible mixed-use screen, but not the clearest pick for buyers focused on bundled extras or high-refresh-rate PC gaming.
Pros:- 55-inch OLED evo screen offers deep blacks and vibrant color
- AI Super Upscaling is designed to improve the presentation of lower-resolution content
- Dolby Vision and Dolby Atmos support compatible film and streaming content
- Filmmaker Mode provides a viewing option designed to preserve a film’s intended presentation
Cons:- The provided specifications do not list refresh rate or HDMI port count
- No protection plan or wall mount is specified, unlike the 65-inch C5 bundle
- OLED panels carry a long-term burn-in risk with persistent static images
Best for: Households wanting a mid-size OLED for movies, streaming, and everyday viewing, with picture processing for mixed-resolution content.
Not ideal for: PC gamers seeking confirmed 165Hz VRR support, or buyers who want a bundled wall mount and extended protection plan.
- Screen size:55 inches
- Display technology:OLED
- Series:C5
- Processor:Alpha 9 AI Processor Gen8
- HDR support:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling, Filmmaker Mode, Brightness Booster
- Resolution:4K
Our verdict“Pick this C5 for a mid-size, movie-friendly OLED with upscaling features, but choose a C6 if high-refresh-rate gaming is the deciding factor.”
LG 77-Inch Class OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos & Vision
For a dedicated viewing room, the 77-inch OLED evo C5 makes screen size its main advantage: the large panel gives films and sports a more enveloping feel than the 48-inch LG C6, while OLED’s pixel-level lighting preserves dark-scene detail without a backlight glow. Its Alpha 9 AI Processor Gen8 and AI Super Upscaling can make lower-resolution sources look cleaner on the expansive screen, and Dolby Vision plus Filmmaker Mode give supported movies more faithful picture options.
The tradeoff is practical as well as financial: this is a substantial TV that needs a suitable room and careful setup, and its premium positioning may not suit buyers focused on a smaller screen. Choose it over the C6 for cinematic scale; choose the C6 if desk or bedroom fit and advanced PC gaming matter more.
Pros:- 77-inch OLED screen pairs expansive viewing with pixel-level black control
- AI Super Upscaling can improve the appearance of lower-resolution sources
- Dolby Vision and Filmmaker Mode provide options for cinematic viewing
- Dolby Atmos support complements a movie-focused setup
Cons:- Large screen requires ample room and careful placement
- Premium positioning may be beyond buyers seeking a lower-cost OLED
- Setup may feel complex for less technical buyers
Best for: Movie and sports viewers with a spacious living room or dedicated theater who want a large OLED screen and watch a mix of 4K and lower-resolution content.
Not ideal for: Apartment dwellers, small-room viewers, or buyers prioritizing a compact gaming display; the 77-inch size takes substantial space, and the product data does not specify the C6’s high-refresh VRR gaming features.
- Screen size:77 inches
- Display technology:OLED evo
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:HDR10, Dolby Vision
- Audio:Dolby Atmos
- Picture features:AI Super Upscaling, Brightness Booster, Perfect Black and Color
- Filmmaker Mode:Supported
Our verdict“Choose the 77-inch C5 for an immersive movie-room screen; opt for the 48-inch C6 if space and high-refresh gaming matter more.”
LG 48-Inch OLED evo C6 Series 4K Smart TV (2026)
The 48-inch LG OLED evo C6 fits buyers who want OLED contrast without giving a whole wall to the screen. Its strongest point of difference from the 77-inch LG C5 is not just size: the C6 lists VRR up to 165 Hz, a 0.1 ms response time, and four HDMI 2.1 inputs, making it a more specific match for a gaming PC and multiple consoles. Dolby Vision, Dolby Atmos, and Filmmaker Mode also keep it capable as a smaller-room movie TV.
That gaming ceiling depends on a compatible PC graphics card, and its native refresh rate is 120 Hz; console buyers should not assume they will reach 165 Hz. Some smart features also require internet access, an LG account, or subscriptions. Compared with the C5, this model favors desk-friendly dimensions and gaming flexibility over a theater-scale picture.
Pros:- Compact 48-inch size suits desks and smaller rooms
- 0.1 ms response time and VRR up to 165 Hz target responsive PC gaming
- Four HDMI 2.1 inputs offer connection flexibility for consoles and PCs
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support movie viewing
Cons:- 165 Hz VRR requires a compatible PC graphics card
- Native refresh rate is 120 Hz, below the maximum listed VRR figure
- Some smart features depend on internet access, an LG account, or subscriptions
Best for: PC gamers and console owners setting up a bedroom, office, or compact living room who want OLED contrast, multiple HDMI 2.1 connections, and variable-refresh support.
Not ideal for: Buyers building a large shared viewing room or those without a compatible PC graphics card who expect to use the full 165 Hz VRR capability.
- Screen size:48 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- Response time:0.1 ms
- Refresh rate:Native 120 Hz; VRR up to 165 Hz
- HDMI inputs:Four HDMI 2.1
- Smart platform:webOS 26
- Dimensions without stand (W × H × D):42.2 × 24.4 × 1.8 inches
Our verdict“Pick the 48-inch C6 for a compact OLED gaming setup with a compatible PC; choose the 77-inch C5 when screen scale matters more.”
How We Picked
I compared these 12 listings on factors that shape a Black Friday OLED purchase: screen size, stated picture and processing features, gaming support, smart-TV platform, and how clearly each model fits a particular buyer. I also looked at the practical differences between standard and evo-series choices, bundle listings, and compact versus large-screen formats. Since the lineup does not provide comparable performance measurements or verified deal prices, I rank the TVs by their described feature set and usefulness for distinct buyer needs—not by assumed picture test results or sale value.
The order gives priority to models with a compelling mix of premium positioning, useful features, and broad appeal. The G5 leads for premium picture-focused shopping; the S90F earns a strong place for its specified 144Hz gaming support; and the C5 models rank as flexible choices across several sizes. Compact and more specialized picks follow, while the bundle and less differentiated listings are best suited to buyers whose needs match their specific size or package. Black Friday prices can change the value calculation, so compare the final offer for the exact model and size before choosing.
| oled tv deals black friday | Display technology | Smart platform |
|---|---|---|
| Samsung 77-Inch Class OLED S84 | OLED | Samsung TV Plus |
| Samsung 65-Inch S90H Series OL | OLED | — |
| LG 65-Inch OLED evo G5 Series | OLED evo | — |
| Samsung 65-Inch Class OLED S90 | — | — |
| Roku Pro Series 65-Inch 4K OLE | OLED | — |
| Sony 48 Inch A90K BRAVIA XR 4K | OLED | Google TV |
| LG 65-Inch OLED evo C6 Series | OLED evo | webOS 26 |
| LG OLED65C5PUA 65" C5 OLED evo | OLED evo | webOS 25 |
| LG 42-Inch OLED evo AI 4K C6 S | — | webOS |
| LG 55-Inch Class OLED evo AI S | OLED | — |
| LG 77-Inch Class OLED evo AI S | OLED evo | — |
| LG 48-Inch OLED evo C6 Series | OLED evo | webOS 26 |
Factors to Consider When Choosing Oled Tv Deals Black Friday
A Black Friday OLED shortlist can get confusing when screen sizes, model years, series names, and bundles are mixed together. I would start with the room and your main use, then compare the features that affect that use. These checks help avoid paying for capabilities you will not use—or choosing a screen that does not suit the space.
Match Screen Size to Viewing Distance and Room Layout
Choose a screen size based on where you sit, not only on the largest option that fits a sale budget. A 77-inch TV can make sense in a spacious room, but it may dominate a small wall or force you to turn your head during close viewing. The 42- and 48-inch models suit bedrooms, desks, and compact living areas, while 55- and 65-inch sets give more flexibility for shared rooms. Measure the available width and check the stand footprint as well as the panel diagonal. A wall-mounted TV needs a suitable mount and a plan for cables and nearby furniture. Buying a size that fits your room comfortably is a better use of a deal than stretching for a screen that overwhelms it.
Compare Model Years by Features, Not the Calendar
This roundup includes both 2025 and 2026 models, but a later model year does not automatically make a TV a better match. Start by listing what you need: a particular gaming refresh capability, a chosen smart platform, or a screen size that fits your room. Check the full model number, because similar series names can refer to different sizes or years. Read the manufacturer’s specifications for the exact listing rather than relying on a broad series description. A prior-year set may be the smarter choice if it has the features you want and the current offer is compelling. Skip an upgrade premium when you cannot identify a practical improvement you would use.
Prioritize Features That Match Your Main Use
For console or PC gaming, check the TV’s refresh-rate support and confirm that the ports and modes you need are listed for the exact model. The Samsung S90F specifies Motion Xcelerator 144Hz, which makes it a notable candidate for buyers focused on fast gameplay, but that specification alone does not answer every connectivity question. Movie viewers may care more about supported HDR formats and the streaming services they use. A TV’s audio features also do not replace a soundbar if you want fuller sound or a wider soundstage. Make a short checklist before comparing listings, then disregard headline features that do not affect your routine. This keeps a Black Friday purchase tied to actual use rather than spec-sheet competition.
Treat Bundles and Protection Plans as Separate Decisions
A bundle can look like an easy way to get everything together, but its included accessories may not fit your setup or may duplicate equipment you already own. The LG C5 bundle listing includes protection and accessories, so check exactly what is included, who provides the protection, and how claims are handled. Compare the standalone TV’s specifications with the bundle version to confirm that the panel and model number match. Work out whether you would buy each accessory separately before assigning value to the package. Protection coverage can have exclusions, time limits, or claim requirements, so read its terms rather than treating it as extra warranty by default. Choose a bundle for useful contents and clear coverage, not because the listing is longer.
Check Smart-TV Fit Before You Commit
The TV’s interface shapes everyday use: app access, search, voice controls, and how easily other devices work together. This lineup includes Samsung and LG smart-TV models, a Roku Pro Series TV, and a Sony Google TV, giving buyers several platform approaches. If you already use a particular voice assistant or streaming ecosystem, check compatibility and available apps on the exact model. A platform that feels familiar may matter more each day than a small difference in a headline picture feature. Also check whether the remote and menus suit the people who will use the TV most. A streaming device can work around some platform preferences, but it adds another device and remote to manage.
Compare the Complete Black Friday Offer
Deal listings can vary by seller, screen size, shipping, return terms, and included accessories, so compare the exact version rather than the series name alone. Verify the model code and whether the listing is for the 42-, 48-, 55-, 65-, or 77-inch set you intended to buy. Read the return window and delivery details, especially for a large panel that may require careful handling. Check whether the offer is for a new TV, a bundle, or a configuration with separate protection coverage. Keep a shortlist of acceptable models before the sale and judge offers against the features and size you need. This approach helps separate a genuinely suitable deal from a headline offer on the wrong configuration.
Frequently Asked Questions
Should I choose the LG G5 or Samsung S90F for a main living-room TV?
Choose between them by prioritizing the feature set that matters most to your household. The LG G5 is my premium-leaning choice for shoppers focused on LG’s OLED evo G-series positioning, while the Samsung S90F is the more clearly specified gaming pick because its listing names 144Hz motion support. Check each exact model’s gaming connections, HDR support, and smart-TV features before deciding. Also compare the size and final Black Friday offer for the configurations you are actually considering. If gaming is not a priority, do not pay extra just for a feature you will rarely use.
Is a 77-inch OLED worth choosing over a 65-inch model?
A 77-inch set makes the most sense when your room and seating distance can accommodate a much larger screen. This lineup offers 77-inch Samsung S84F and LG C5 choices, alongside several 65-inch models, so buyers can compare size without assuming every large TV belongs to the same series. Measure the wall and furniture, including the TV stand if you will not mount it. A bigger screen can make films and sports feel more immersive, but it is less convenient in a tight room and can be harder to position. Choose 65 inches if it fits your viewing area more naturally or leaves room in your budget for other equipment.
Which model makes the most sense for gaming?
The Samsung S90F is the clearest gaming-focused option in the supplied listings because it specifically calls out Motion Xcelerator 144Hz. That gives gaming shoppers a concrete reason to compare it closely with the LG C6 and C5 models, but it does not replace checking the full specifications. Confirm support for your console or PC, the required ports, and the gaming features you plan to use. If you play casually, a smaller or less gaming-specific OLED may be a better fit than paying for capability you will not notice. Compare the TV’s size with your desk or seating position as well as its gaming details.
Is the LG C5 bundle a better buy than a standalone C5 TV?
It depends on whether the bundle’s accessories and protection match your needs. The bundle listing names protection and accessories, but those additions only help if you can use them and understand their terms. Verify the exact C5 model code, screen size, included items, and protection provider before comparing it with a standalone C5. Check whether the accessories duplicate a mount, cable, or audio device you already own. A standalone TV may be the cleaner choice when you want to select your own accessories or avoid unclear coverage.
Should I buy a 2025 OLED now or wait for a 2026 model?
Do not decide on the year label alone. The 2025 models in this lineup include choices with specific features, such as the Samsung S90F’s listed 144Hz support, while the 2026 LG C6 series offers several sizes. Compare the exact specifications, screen size, platform, and current offer for the models you would actually buy. Waiting may give you a different selection, but it does not guarantee a better fit or a more appealing final offer. If a current model meets your needs and fits your room, its model year by itself is not a reason to reject it.
Conclusion
For most shoppers seeking a premium, broadly appealing OLED, I would start with the LG 65-inch G5 as my best overall pick. Choose the Samsung 65-inch S90F for gaming if its listed 144Hz support matches your setup, and look at the LG C5 series for value-minded flexibility across 55-, 65-, and 77-inch sizes once you compare the actual Black Friday offer. The G5 is my best premium choice; the 55-inch C5 is a sensible best value starting point for shoppers who want a mainstream size without moving to a larger screen. For beginners, I would favor a C5 or C6 in a size that fits the room and a smart-TV platform they already know. For compact rooms, compare the 42-inch and 48-inch LG C6 models with Sony’s 48-inch A90K, while shoppers wanting a large screen can weigh the 77-inch C5 against Samsung’s 77-inch S84F. Confirm the exact model, size, and offer terms before buying.
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